HEADSPACE
“Every Day Has Weather”The Insight: It’s ok to have several different emotions in the same day. We often think a day has to be a good or a bad one, but the truth is that every day is just a rollercoast of emotions. Headspace is the companion for all of us
HOKA
“Driven By Grit”The insight: We noticed that a lot of folks wear Hokas to the grocery store. Not really what Hoka’s are meant for. The same is true of us as a species—we’re not meant to sit at a desk all day looking at pixels, grit and tenacity are defining characteristics of the human race. We want to redefine Hoka as the shoes for that purpose. Hoka runners run the risk of becoming grittier, more tenacious, faster, stronger, better.
TV+ CAMPAIGN Nº1
(60s TV SPOT)
WATCH ON YOUTUBE
ART DIRECTION | Chase Harris | Alec Mejorada
COPYWRITING | Eliza Loosli
DIRECTOR OF PHOTOGRAPHY | Brayden Merrill
SOUND DESIGN | Chase Harris
TALENT | Eliza Loosli
SPECIAL THANKS TO
Jenny Brooks
Brooksee Racing
Extras
WINSOR & NEWTON
“Commit to Create”The insight: Making something is a commitment. It’s an act of optimism, an act of faith even. It’s not easy, never was, even for the people who make it look easy. They just don’t show you the blood sweat and tears cause that’s besides the point. When you have a real vision, an idea, something to say, you’ll commit too.
Billboard
Video Spot
Interactive
Mural
VOICE MEMOS
“The Voice Memo Demo Club”I have 635 voice memos on my phone at the moment. They’re all just ideas, 99% musical ideas, but ideas nonetheless. It was only 15 to 20 years ago that spur of the moment ideas were written down on the closet piece of paper material, usually a napkin. And that was the case for a long time. By no means has that disappeared, but we’ve always got a napkin in our pocket, and it’s not limited by how small it is, whether you have a pen or not, or the ply of the napkin ripping with every letter you try to jot down.
There are an enormous list of songs that have been written as a direct result of a voice memo idea, or as I call them, a voice memo demo. Welcome to the Voice Memo Demo Club.
Listen to the Spotify Playlist
N°1 White Background
N°2 On Desaturated Table
N°3 On Color Table
PASSION PROJECT
Morning Pages & The Artist’s Date
“The morning pages are a primary tool of creative recovery”
Conceptual Self Portrait
“Sense of Self”Inspired by a designer I saw on instagram @traceloops.
It seems like sense of self is something we all “struggle” with. I put that in quotations because that means different things to all of us. Some of us are trying to find ourselves, some of us are trying to reinvent ourselves, some are grappling with the trauma that unwantingly defines us, and some of us are just trying to love ourselves. Wherever you are on that journey, it’s a puzzle that we work on our entire lives.
At least…
That’s how I see it.
DISCLAIMER | This is not what I actually look like. If you find that you look something like this, dial 911 immediately.